Enterpreneurs Business Expo Case Study

www.entrepreneurs-business-expo.co.uk

Entrepreneurs Business Expo are business exhibitions in Oxfordshire and the London area to provide inspiration, motivation and essential information for those starting a business and existing companies who want to grow and expand.
Created and hosted by Lizzie Whyte of Red Shoots and Sarah Fletcher of Mushroom Soufflé, they needed a logo to build the brand. The brief from Sarah was "It has to be professional but interesting (you know I'm not a boring type of person and neither is Lizzie my partner in crime!)"

Amax Designs was not the first graphic design company they had approached but the original company hadn't really grasped what they were looking for. However Alix understood what Lizzie and Sarah wanted to achieve and produced a range of initial innovative designs to choose from.

Once the style of logo was chosen, Alix recreated it in different colours with different fonts and with slight twists on the original design for Lizzie and Sarah to see how it could be developed. The whole process took a few days and Lizzie and Sarah are delighted with the finished result. Lizzie says "The more I look at our logo, the more I love it. Alix just got exactly what Sarah and I and our exhibitions are all about."